If you haven’t already watched this documentary on Tinker Hatfield on Netflix’s Abstract series, then you must get on it as soon as you get home. Hatfield is considered a legend and is the man behind many of Nike’s iconic shoes such as the Air Max 1, and none less than the Air Jordan. The shoes he has designed have been worn and sold by millions. Certain models reach cult status where sneaker fans are ready to spend hefty sums of money just to get their hands on them.
You will discover how Tinker Hatfield’s career unexpectedly took off as a footwear designer after an injury put an end to his athletic aspirations. The anecdotes and process thinking that have gone behind every pair he has designed are very insightful, where function comes before aesthetics. It is also interesting to see Tinker Hatfield’s hobbies and environment where he surfs, skates, owns motorcycles, rides a vespa and drives a vintage VW van with funky colours that he loads up with longboards. Don’t hesitate to share it with friends who also have a passion for the sneakers and creative process.
Did you know: Tinker Hatfield’s idea to make the air bubble visible on the Air Max 1 was not popular at Nike, it then turned out to be a huge success after its launch.
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