Rolex has an iconic status for a number of reasons such as quality, innovation but this status also emanates from the men who have worn them such as Steve McQueen, Paul Newman etc… The relation between Rolex and the world of cinema and its stars certainly did help elevate that symbolic status of timeless elegance which carries through to today. Watch this beautiful video of how Rolex has an ongoing presence in the world of cinema.
Did you know: Rolex was founded in London by a Brit and a German, Hans Wildorf and Alfred Davis, putting movements into cases for jewelers. The company then moved to Geneva in 1919 as the export taxes were too high during the wartime in the UK.
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