Sebastien Lyky is the co-founder with Alexandre Maïsetti of Parisian Menswear brand ‘Commune de Paris 1871’, who graciously spared some of his time to answer the Q&A series for The Rebel Dandy. The brand which can be defined as Parisian chic with a twist has never ceased to grow marking its presence worldwide. Their audacity, impertinence, humour and strong focus on quality has differentiated them from other players with a strong identity. Sebastien’s creative talents has led him to fill in many roles from working for advertising agency Publicis 133 to co-founding Commune de Paris 1871.
Q&A WITH SEBASTIEN LYKY
1.How would you describe La Commune de Paris?
A protean, polymorphic brand
2. Why the Commune de Paris? What would have been the alternative for the name?
There was no other alternative. That was definitely THE NAME! 🙂
3. How would you describe the brand in a few words?
Chic with a twist
Discreet and cheeky
For curious people
4. To build a brand is not an easy thing. What has been your secret to make it last?
Paying attention to our customers
Being very vigilant in regards to the quality of our products
Loving what we do and doing what we love
5. What impact has online shopping and social media had on your brand?
Online sales have been an important part of our revenue since the beginning
It’s been a shop/sale corner in its own right since we started
6. Can you describe your typical day?
Wake up – Take care of social media for La Commune as well as for my personal account – Have lemon juice – coffee – I then start to work
Depending on the moment of the year I could be working on the collection or more on the communication part of the business….
Have some breaks, wonder to OFR and browse through their magazines
Finish off to meet some friends for the eternal Parisian Aperitivo which can end very late
7. What is your vision for La Commune de Paris in the next 5 to 10 years?
We would like to spread our brand using the same method as we have done so far – with discretion and persistence.
We would very much like to experience other fields of work. Since our beginnings we have always loved to be confronted to fields of work outside of fashion, such as tableware with Astier de Vilatte, watches with Lip, wallpaper made in France…perfume, candles…sunglasses all while being vigilant in preserving the production process that delivers beautiful products. In the future we would very much like to continue to reinforce our work in the world dedicated to men but not only through menswear.
8. What is your approach for collaborations?
Desire
9. What is the profile of a customer of La Commune de Paris?
They often come all over the world, are curious and want something that will last.
10. What is your source of inspiration?
I dig a lot through art, visit museums, galleries and art bookstores.
11. Can you tell us something that can surprise people, yourself or you brand?
Our next collaboration will surprise you!
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